Po Leung Kuk

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In the late 19th Century, abduction and trafficking of women and children were serious crimes in Hong Kong. On 8th November, 1878, a group of local Chinese presented a petition to the Governor, Sir John Pope Hennessy, K.C.M.G., to set up Po Leung Kuk to rescue the kidnapped victims. The “Society for the Protection of Women and Children” was approved by the Hong Kong Governor in May, 1880, but as the petition was submitted on 8th November, 1878, that date was adopted as our founding date.

“Po Leung”, translating literally as protection of the young and the innocent, represents the core vision of our organisation. Formally established as the Society for the Protection of Women and Children in 1880, in our long history we have prevented and resolved kidnappings, protected destitute women and children, and assisted the Secretary for Chinese Affairs (under British Rule) as a mediator in complex family and marriage disputes.

Scope

Marketing

It's honour to run the advertising campaign for Po Leung Kuk including Video Production, NowTV Ad, MTR Ad, Google Ad, Leaflet Design, Outdoor Banner Design and School Bus Design.

Google & Yahoo Ad
GDN

All 24 kindergartens under the supervision of Education Affairs Department have participated in the Free Quality Kindergarten Education Scheme of the Education Bureau. They provide both half-day and/or whole-day services for children from two years eight months old through to six years of age. In addition, Vicwood Chong Kee Ting Nursery started its operation in 1 March 2011, providing half-day education and care service to children from the age of two to three.

We have provided a solution about online promotion with Google Ads, by setting out the target audience and designing banners to run a half year advertisement.

Leaflet Design
Outdoor Banner Design
School Bus Design
Video Production