Bee Cheng Hiang takes its root in Singapore in 1933, where an enterprising street hawker peddled the streets of Chinatown selling freshly barbequed meat. Business was especially brisk during festive seasons for this high quality traditional delicacy, which Mr Teo Swee Ee introduced as ‘bakkwa’.Based on the principle of customer first, the brand is very popular in Asia. More than 370 branches are woven in Hong Kong, China, Taiwan, Singapore, South Korea, Japan, Malaysia, Indonesia, Vietnam, and the Philippines.With more than 80 years of commitment, our value remains the same. We believe in providing our customers with our best products so that they can share with their loved ones the happy moments in their lives.Through his passion for calligraphy and divination, he created the Bee Cheng Hiang brand name, 美珍香。 Each character is composed with nine calligraphic strokes, signifying brand longevity and a representation of the Bee Cheng Hiang experience. Visitors to our shops are treated to the sight, smell and taste of our products.